Matcha bone broth and tea plucker migration
Brewed awakenings from the tea world.
Leafhopper has to take an unscheduled break this week, so here are some tea news stories to fill your cup. See you back on March 10th!
A study of 130,000 participants over 40 years links consuming two to three cups of tea a day with reduced dementia risk. Caffeine seems to play a critical role. [New York Times]
I like this examination of the changing matcha market driven by gen-z consumption habits: “‘I expect matcha consumption in the West to bifurcate, much like specialty coffee has,’ Darleen says. ‘The mass market will continue moving toward functional, flavored, and convenience-driven formats, while a meaningful premium segment will develop around traditional and high-quality preparation.’” [Coffee Intelligence]
Matcha, now grown in the United States! And sold at cafes for competitive prices! Until the investor cash runs out, I suspect. [The Oregonian]
Speaking of matcha, Palo Alto tech workers can now get it whisked into bone broth. Sure, why not. [Palo Alto Online]
Yunnan continues to grow as a Chinese tourist destination—now for the coffee as much as the puer. [Global Times]
A look at the lives of Indian migrant pluckers that cross state lines to power Kerala’s tea gardens. [Al Jazeera]
Trump’s youngest, tallest, and somehow weirdest son has started a yerba mate business, in case you’d like to buy something else. [Newsweek]